Innovation. Creativity. Effectiveness.
The 2022 Boomerang Awards places equal weights for the Innovation, Creativity, and Effectiveness lenses.
Innovation
Beyond just being first to adapt or bearing the latest technology, the Boomerang Awards follow what innovation truly means: a new approach, POV in the way technology is used to impact change to a relevant need in the marketplace, amongst consumers.
It’s not enough that one develops a chatbot, immersive platforms, or is first to implement machine learning, we also look at how differently it addresses a gap, objective, or issue in a way that’s never been explored here in the Philippines.
Creativity
As digital technology is now permeating the way we live, it has gone beyond being a marketing tool or department. The ability of a campaign, program, or execution to be differentiated and distinct from the rest of those using the same platforms and technologies in a creative way is another pillar of the Boomerang Awards. We will look into the big idea and craftsmanship (art+copy+code) on how relevant innovation and effectivity was brought to life for the target market.
Effectiveness
Marketing has always been about value exchanges between brands and consumers, a two-way relationship. The Boomerang Awards uphold the value of the effectiveness of a campaign, program, or execution that achieves the marketing objectives set for the business.
The Boomerang Awards will look into attributable impact to market performance – if it is below objectives set, it has met objectives, or has surpassed objectives – in determining effectivity. In looking at results, we follow the mantra of measuring “metrics that really matter.”
Platform, Channel, and Technology Eligibility
For the 2022 Boomerang Awards, the categories cover entries from the following technology channels, platforms and processes as long as it was launched, implemented, or executed here in the Philippines, for a business / company operating or has an office in the Philippines for the purposes of marketing:
| Stand-alone | Campaign / Eco-system |
|---|---|
| Artificial Intelligence / ML | Personalization Campaign |
| Data & Analytics | Customer Experience Campaign |
| Immersive & Wearables | Data Enablement Campaign |
| Social Media | Omni Channel Campaign |
| Blockchain | IoT |
| Robotics | Martech Stack |
| E-Commerce / S-Commerce | |
| Website and App | |
| CRM and Loyalty | |
| Search | |
General Eligibility Guidelines
For Main Show:
1. The Boomerang Awards are open to IMMAP and non-IMMAP member organizations.
2. Entering organizations must be duly registered businesses in the Philippines.
3. Entries must have run between May 1, 2021 and April 30, 2022 to be qualified. Cited effectiveness measures may extend up to May 31, 2022.
4. Each entry should be submitted by only one party (agency/client/publisher/startup/other) in one category. If the same entry is submitted by more than one party, only the first entry will be accepted.
5. Organizers may move entries to a more appropriate category without notice, if needed.
6. All submitted entries may be used for any purpose by the Boomerang Awards and/or IMMAP, including, but not limited to, promotions and awards database.
For Orange Boomerangs:
1. The Boomerang Awards are open to all Philippine Colleges and Universities students, student groups, or org groups.
2. Entering teams must be duly recognized and endorsed by their schools to officially represent their institution.
3. Entries must have been produced and implemented between May 1, 2020 and April 30, 2022 to be qualified. Cited effectiveness measures must also fall within said dates.
4. Each entry should be submitted by only one student-team in one category. If the same entry is submitted by more than one party, only the first entry will be accepted.
5. Organizers may move entries to a more appropriate category without notice, if needed.
6. All submitted entries may be used for any purpose by the Boomerang Awards and/or IMMAP, including, but not limited to, promotions and awards database.