2023 Categories
Main Categories
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- Direct Marketing and CRM
- Commerce
- Entertainment (including Music, Films, Live Streaming, Events)
- Gaming - New for 2023
- Branded Experience
- Omnichannel
- Social
- Search
- Data (including Customer Care and Analytics)
- Creator and Influencer
- Small Budget
- User Experience and User Interface
- Digital Media
- Applied Innovation in Traditional Media - New for 2023
- Emerging Channels and Experiences - New for 2023
- Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Special Categories
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- The Blue Boomerang
powered by Meta Philippines - The Crystal Boomerang powered by Google Ads
- The Green Boomerang for Retail Media Network campaigns
powered by GrabAds - The Purple Boomerang Award for Diversity, Equality, Inclusivity (DEI)
- The White Boomerang for Pivotal Transformation
- The Orange Boomerang Award powered by Hyper Island - Digital Leaders of the Year
- The Blue Boomerang
Special Awards
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- Agency of the Year
- Advertiser of the Year
- Tech Innovator of the Year
- Tech Innovation of the Year
- Tech Production Partner of the Year
- Production Partner of the Year
- Boomerangs Best of Show