2017 Winners – 2023 Boomerangs
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2017 Winners

Select Category:

  • A Special Awards
  • B Gold
  • C Silver
  • D Bronze

Advertiser of the year

Globe Corporate

Brand

Digital Agency of The Year

Publicis Jimenez

Brand

Best of Show

Title Rogue One

Brand Globe Corporate

Agency Publicis Jimenez Basic

Creative Excellence

Title Stand Up

Brand Manulife

Agency J.Walter Thompson Philippines

Effectiveness

Title Rogue One

Brand Globe Corporate

Agency Publicis Jimenez Basic

Good Boomerang

Title Fakeblok

Brand National Union of Journalists of the Philippines - Fakeblok

Agency BBDO Guerrero

Campaign

SUB-CATEGORY
BRAND
AGENCY
TITLE
Tech and Telecommunications
Smart Corp
Dentsu Jayme Syfu
Smart Accepted
GLOBE - CORPORATE
PUBLICIS JIMENEZBASIC
ROGUE ONE

Digital Craft

SUB-CATEGORY
BRAND
AGENCY
TITLE
Visual and Audio Excellence
Manulife
J. Walter Thompson Philippines
Stand Up

Effectiveness

SUB-CATEGORY
BRAND
AGENCY
TITLE
Engagement
TNT
Ace Saatchi & Saatchi
TNT THE CROWDSOURCED NICKNAME
Utility
National Union of Journalists of the Philippines - Fakeblok
BBDO Guerrero
Fakeblok

Campaign

SUB-CATEGORY
BRAND
AGENCY
TITLE
Banking and Financial Products
Manulife
J. Walter Thompson Philippines
Stand Up
Food Service
KFC
Ogilvy & Mather Philippines
The First Filipino Colonel
Leisure, Wellness, & Entertainment
GLOBE - CORPORATE
PUBLICIS JIMENEZBASIC
ROGUE ONE
NGO's, Gov't Institutions, Advocacies
National Union of Journalists of the Philippines - Fakeblok
BBDO Guerrero
Fakeblok

Digital Craft

SUB-CATEGORY
BRAND
AGENCY
TITLE
Visual and Audio Excellence
GLOBE - CORPORATE
PUBLICIS JIMENEZBASIC
ROGUE ONE

Effectiveness

SUB-CATEGORY
BRAND
AGENCY
TITLE
Awareness
GLOBE - CORPORATE
PUBLICIS JIMENEZBASIC
ROGUE ONE
Engagement
MILO
Ogilvy & Mather Philippines
MILO Champ Moves
Sentiment Improvement
KFC
Ogilvy & Mather Philippines
The Amphibious Delivery
Dove
Ogilvy & Mather Philippines
Real Beauty Is Universal

Program / Service

SUB-CATEGORY
BRAND
AGENCY
TITLE
NGO's, Gov't Institutions, Advocacies
Girl Effect
MullenLowe
Girl Effect Mobile

Campaign

SUB-CATEGORY
BRAND
AGENCY
TITLE
Food and Beverage
MILO
Ogilvy & Mather Philippines
MILO Champ Moves
Home Care
Breeze
Dentsu Jayme Syfu
The Good Experiment
Tech and Telecommunications
UBER
Dentsu Jayme Syfu
#UberSTORIES

Digital Craft

SUB-CATEGORY
BRAND
AGENCY
TITLE
Visual and Audio Excellence
Manulife
J. Walter Thompson Philippines
BFF

Effectiveness

SUB-CATEGORY
BRAND
AGENCY
TITLE
Acquisition
UBER
Dentsu Jayme Syfu
#UberSTORIES
Awareness
Department of Finance
Voyager Innovations, Inc - VYGR Digital Agency
Kaltaxculator : An Online Tax Calculator
MCDONALD'S
LEO BURNETT MANILA
LOVEKITAMA
Creativity in Data
Pond's Men
Mindshare Philippines
Pond's Men Contextual Office Targeting
Engagement
Wendy's Philippines
Mullenlowe
Find The Burger
GLOBE - CORPORATE
PUBLICIS JIMENEZBASIC
ROGUE ONE
Manulife
J. Walter Thompson Philippines
Stand Up
Lead Generation/Database
Step Up Philippines
Evident Strategic Research and Consulting Inc.
Dear Teacher
Sales
Sunsilk
NuWorks Interactive Labs, Inc.
Sunsilk Cheerkada
MILO
Ogilvy & Mather Philippines
MILO Champ Moves

Program / Service

SUB-CATEGORY
BRAND
AGENCY
TITLE
Food and Beverage
Alaska
TBWA\Digital Arts Network
PlayPH